Medibel uses a lot of sensory panels
for various applications linked with R&D and quality insurance.
We don’t only do this with new products but we also evaluate and
monitor existing products. We often collaborate with our clients and
make joined panels.
Another way to test our products range
is the use of finished products surveys and tasting sessions. Our R&D
team simply buys Medibel products in supermarkets all over the globe
and evaluates their taste and overall quality.
Every year, Medibel conducts a full
trade survey in all of our markets. It is a necessary survey to keep
up with the market and it helps us stay in touch with the habits and
taste in individual countries or even regions.