Testing & panels

Medibel uses a lot of sensory panels for various applications linked with R&D and quality insurance. We don’t only do this with new products but we also evaluate and monitor existing products. We often collaborate with our clients and make joined panels.

Another way to test our products range is the use of finished products surveys and tasting sessions. Our R&D team simply buys Medibel products in supermarkets all over the globe and evaluates their taste and overall quality.

Every year, Medibel conducts a full trade survey in all of our markets. It is a necessary survey to keep up with the market and it helps us stay in touch with the habits and taste in individual countries or even regions.